Our Story

Michael Graves

The roots of the Curated Lyfe journey began 15 years ago when our friend and the founder of Michael Graves Architecture & Design experienced a life changing illness. That illness paralyzed Michael’s physical body but it only served to propel his mind in new directions as he came to deeply understand the incredible influence of design throughout the journey of life. Together with Michael, we embarked on a quest to understand all the ways in which the right products can truly be life changing.

The Power of Design

We are passionate about great design and we know the right products can help us all live lives of wonder and whimsy.

The Power of Simplicity

We also believe in the power of simplicity – especially for the things that should not be hard – like finding the products that can make life easier, more interesting and more fun.

We have sorted through the clutter to present the best products in a simple and easy to navigate format.

Meet the Team

We are a small group of friends who see life as an adventure, an experiment and a big, continuous lesson in learning how to bounce. We are product designers, innovators and, we hope, life-long learners who love the wonder of the journey.

Elizabeth Clubb

Elizabeth is the CEO and Founder of Curated Lyfe. She is a strategist, an innovator and an optimist. She believes in the power of resiliency and the importance of a healthy sense of humor. She strives to follow her artist grandmother’s advice to “see something beautiful every day”. Elizabeth, Allan and their Havanese, Birdie, make their home in Atlanta and enjoy traveling together to see people and places they love.

Rob Van Varick

Rob is the Co-Founder of Curated Lyfe. He is a designer and curator of beautiful and functional products for people. He believes great design is ageless, timeless, and, ideally, should make people smile. He is a husband, a son and a dad to three amazing children. He enjoys filling his free time with lots of laughter.

Donald Strum

As a founding member of the preeminent Product Design practice at Michael Graves Design, Donald has been tapping into the power of design for almost 2 score. He views life through a lens of compassion, composition, and caffeine. His best designs to date are his 3 children. They all share a havenly space in Princeton, New Jersey, along with his acupuncturist and healing arts wife.

Jason Thomas

An eternal optimist by nature, Jason views innovation and creativity as the change agents of life. By day, Jason is a strategist and attorney but finds his greatest rewards through the personal relationships he has developed throughout his career. A self proclaimed “farm boy” from Northern Alabama, Jason resides in Atlanta when he is not on the road chasing life’s next adventure.

Ben Wintner

Ben appreciates design’s power to improve people’s lives and to transform businesses. He is a connector who loves being actively involved with his family and friends’ lives. He and his wife live in Brooklyn Heights with their son, daughter, toy poodle and three fish. They spend their free time enjoying all the culture of NYC.

Join Us on the Journey

Create your account